if you haven’t yet been introduced to tom’s of maine products consider this your introduction. hello, meet tom’s of maine, it will change your life. i don’t know where i first tried it but their range of products are fantastic. the toothpaste is a staple and i refuse to by any other brand. it leaves your teeth feeling so clean and polished. no weird chalky residue. best of all no artificial ingredients or chemicals. they make 11 flavors of toothpaste including apricot, cinnamint, black currant and orange mango. but without using artificial sweetners of any kind. colgate shmolgate. find some at your nearest health food store today.